Why Use Google Adwords To Boost Your Online Busniess

In today’s world online marketing has become a very essential to spread your business. If you want to spread your business then, your business has to be online. In online marketing, reach of customer is very important .what you are offering, how your product is different from another ,customer have to be aware of it. For aware and attracting customer towards your product, you have to advertise your product online.

 What is google adword

Today I am going to tell you about google adwords. Google adwords is an advertising service by google for; those businesses who want to display their ad on google network or google.Google ad service mainly focus on keywords.

How it works

1. You have to create your ad ,telling what you are offering?Next choose search terms that will make your ad visible in the google rsearh result.Then you have to select your budgetand now your ad is ready to go live.
2. Now if someone types the words in google which matches your keywords than your add can be appear on first or second in the search results..
3. Now, people click your ad and visit your websites directly. You will only pay when someone clicks on your ads.

Cost of google adword

1. Signing up for Google adwords is free. You only pay when your ad is working means someone clocks on your website contacts you or call you.
2. When you are choosing keywords for your ad different matching options are available.
3. Ad words keywords are also used to determine your cost of advertising. Each keywords has a Cost per click(CPC  )bid amount.
4. A higher CPC allows your ad on top position on the page. 
5. It’s up to you how much investment you want to do. You can start with daily budget and can change according to your comfort.

Benefits of google adwords

1. Google adwords helps you to attract traffic, new visitors on your website and increase your online sales.
2. You can advertise your ad globally.`
3. You can reach to your potential customers across the web.In short right people at right time.
4.  Google adwords allows you to keep track how many people are viewing your ads and how much clicks to visit your website, from this information you can make necessary changes for  drive more visitors towards your website.
5. You can compare the figures of your standard and actual sales. Examine the gap between both.Google will  send you a monthly summary of all activities regarding Your ad and website CPC,phone calls enquiey etc.
6. You can change your ads, can try with new keywords and can pause or restart your campaign.